"Why all businesses must join the green movement or face extinction"


Gil Friend

Chief Sustainability Officer – City of Palo Alto

Gil Friend

Gil Friend is founder, chair, and until December 2013 CEO of Natural Logic Inc, helping companies design, implement and measure profitable sustainability strategies. He is widely considered one of the founders of the sustainability movement, and was named an inaugural member of the Sustainability Hall of Fame (along with Ray Anderson, Amory Lovins, Karl-Henrik Robert and Bob Willard) by the International Society of Sustainability Professionals, acknowledging “those people that have contributed the most to the emerging field of sustainability,” and “one of the 10 most influential sustainability voices in America” by The Guardian.

In December 2013, he began serving as the first CSO for the City of Palo Alto, California.
A systems ecologist and business strategist with more than 40 years experience in business, communications, and environmental innovation, Friend combines broad business experience with unique content experience spanning strategy, systems ecology, economic development, management cybernetics, and public policy. Tomorrow magazine called him “One of the country’s leading environmental management consultants—a real expert who combines theoretical sophistication with hands-on, in-the-trenches know-how.”

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