"Why all businesses must join the green movement or face extinction"


Jib Ellison

CEO – Blu Skye

Jib Ellison

Jib is a trusted advisor to corporate leaders, an iconoclast and a class V river guide.

Jib leads a small team of strategy experts who work with Fortune 500 companies to transform markets – and to create new ones. His process is premised upon using sustainability to reveal new market opportunities, engage senior management and employees, and leverage his considerable network of experts to do well by doing good. In this way, Jib and his team expand conventional definitions of value, opportunity and change.

His recent clients include Hilton, Microsoft, SC Johnson, Sony Pictures, Staples, Walmart, and Waste Management.

Jib serves on the Advisory Board of the Corporate Eco Forum, an invitation-only membership organization for large companies that demonstrate a serious commitment to environment as a business strategy issue.

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