"Why all businesses must join the green movement or face extinction"


Joel Makower

Chairman and Executive Editor – GreenBiz Group

Joel Makower

Joel Makower is chairman and executive editor of GreenBiz Group Inc., producer of GreenBiz.com.

For 20 years, Joel has been a well-respected voice on business, the environment, and the bottom line. Joel is chairman and executive editor of GreenBiz Group Inc., creator of GreenBiz.com as well as research reports and events on the corporate sustainability strategy and trends. He hosts the annual GreenBiz Forums and VERGE conferences around the world, and is author of the annual State of Green Business report.

In 2012, he was awarded the Hutchens Medal by the American Society for Quality, which cited “his ability to tell compelling stories that both inform and inspire business leaders toward profitable action.”

A former nationally syndicated columnist, Joel is author or co-author of more than a dozen books, including his latest, Strategies for the Green Economy. Previous books include Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World, about the profit and potential of socially responsible business practices; The E-Factor: The Bottom-Line Approach to Environmentally Responsible Business, on how companies are responding to environmental challenges in positive and profitable ways; and The Green Consumer, a best-selling guide to the environmental marketplace.

He also writes “Two Steps Forward” (readjoel.com), a popular blog on sustainable business, clean technology, and green marketing.

Joel has been a commentator on environmental topics for public radio’s “Marketplace” and appears frequently in both broadcast and print media. He serves as a board member or adviser to both for-profit and nonprofit organizations and speaks to companies, industry groups, and business schools around the world.

The Associated Press has called him “The guru of green business practices.”

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